Demo Script Generator
Generate tier-specific demo scripts tailored to your prospect's industry, technical maturity, and decision-making timeline.
Why Customized Demo Scripts Matter
Generic demos fail to resonate. Tier-specific scripts show you understand your prospect's technical reality, use industry-relevant examples, and match technical depth to their readiness level. A Tier 1 startup needs a different demo than a Tier 4 enterprise.
Pro Tips for Maximum Value
🎯 When to Use This Tool
Use this after discovery and qualification when you have a "Go" or "Caution" score. Generate your script 24 hours before the demo so you have time to rehearse and customize further. Never wing a demo - even experienced sellers benefit from a structured script.
✅ Best Practices
- •Rehearse with a colleague - Practice the script once with a teammate playing the prospect. This catches awkward transitions and unclear explanations.
- •Fill in the pain point field - Reference specific problems from discovery. "Manual inventory counting takes 40 hours/week" is infinitely better than generic pain.
- •Match audience to attendees - If both technical and business stakeholders attend, prepare both versions and pivot based on who's most engaged.
- •Have a backup plan - Print script or take screenshots in case live demo breaks. Never let technical issues derail your narrative.
🚨 Common Mistakes to Avoid
- ✗Showing features that don't match their tier (overselling creates trust issues and unrealistic expectations)
- ✗Running over time (respect their calendar - if you say 20 minutes, finish in 18)
- ✗Reading the script verbatim (use it as a guide, not a teleprompter)
- ✗Skipping the problem demonstration (jumping straight to solution makes you forgettable)
🔗 Combine with Other Tools
After demo → If positive reaction, use SOW Generator to formalize next steps → Use ROI Calculator during follow-up to build the business case with their CFO.